#121: "Engage, Influence, Inspire: The Art & Science of Effective Storytelling"
Description
Storytelling is the oldest form of communication in human history. It's how we connect, learn, and grow. It's hard-wired into our DNA, and, as such, it can be one of the most powerful tools in your marketing arsenal.
Brands like Apple, Nike, and Airbnb have all mastered the art of storytelling. Their stories captivate us, pull us in, and, most importantly, make us remember them. Today, Mark will break down the process so that you can weave compelling narratives around your products or services.
In today's episode, I talk with Mark Carpenter. Mark is a serial storyteller on a mission to bring more humanity into leadership and sales. Mark has leveraged his storytelling ability in marketing communications, public relations, corporate facilitation, and as a college professor over the years.
Today, Mark works as a consultant and speaker to teach others what he has learned along the way, and he shares his secrets to purposeful and effective leadership in his best-selling book, “Master Storytelling: How to Turn Your Experiences Into Stories that Teach, Lead, and Inspire”.
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